What Gen Z Students in Degree College Don’t Know About Their Future

If you’re a B.Com or BBA student, you’ve probably spent hours obsessing over your resume. You’ve tweaked the fonts, polished the bullet points, and listed every seminar you’ve attended since school.
But here’s the 2026 truth: In an era where AI can generate a “perfect” resume in 3 seconds, hiring managers no longer trust them.
At The Gurukul, we’re seeing a massive shift. The students getting the highest-paying offers aren’t the ones with the best-looking PDFs; they are the ones with a “Proof of Work” portfolio.

1. The Resume is a Claim; a Portfolio is Evidence

Anyone can write “Expert in Financial Analysis” on a B.Com resume. It’s just a claim.
But the student who shares a link to a publicly available dashboard they built—showing a real-time analysis of the Nifty 50 or a breakdown of a local startup’s unit economics—has provided evidence.
The Human Shift: Hiring managers are tired of interviewing “paper tigers.” They want to see what you’ve actually built.

BBA Tip: Don’t just say you understand “Growth Hacking.” Start a niche newsletter or a TikTok series documenting a business experiment.
B.Com Tip: Don’t just say you know “Taxation.” Write a clear, 5-page “Citizen’s Guide” to the latest budget and post it on LinkedIn.

2. The “Hidden” Job Market is Social

By the time a job is posted on a portal, hundreds of AI-optimized resumes have already flooded the system. Your chances of being seen are statistically low.
In 2026, the best roles are filled through “Social Proof.” * The Strategy: Use LinkedIn not as a digital CV, but as a Learning Log.
The Human Touch: Instead of “I am pleased to announce I finished a course,” try: “Today I learned why most small businesses fail at GST compliance. Here are the 3 mistakes I found and how I’d fix them.”
This approach positions you as an authority, not just a student. It makes recruiters come to you.

Gen Z students in degree college
3. Building Your “Digital Twin”

As a Gurukul student, you are competing globally. To win, you need a “Digital Twin”—a version of you that works while you sleep. This is your personal brand.
How to Build it (The 3-2-1 Formula):
3 Deep Skills: Choose three things you want to be known for (e.g., Corporate Finance, Prompt Engineering, and Public Speaking).
2 Platforms: Pick one “Search” platform (like a Blog or YouTube) and one “Social” platform (LinkedIn or X).
1 Consistent Voice: Talk like a human. Avoid corporate jargon. Be the person who explains complex business ideas in simple terms.

 

4. The Trust Factor

In a world full of “Deepfakes” and AI-generated content, Trustworthiness is your most expensive asset.
When you document your journey at The Gurukul—the challenges you faced in a group project, the way you handled a financial audit error, or your take on the 2026 market crash—you are building a “Trust Trail.”
Employers don’t just hire skills; they hire people they can rely on.

Final Thoughts: Stop Polishing, Start Publishing
The future of your B.Com or BBA career isn’t hidden in a textbook; it’s being built in public. The degree gives you the knowledge, but your Digital Footprint gives you the power.

At The Gurukul, we don’t just want you to graduate with a certificate; we want you to graduate with a reputation.

Gen Z students in degree college

Why are resumes becoming less effective for Gen Z students in degree college?

For Gen Z students in degree college, resumes are losing credibility because AI can now generate polished resumes in seconds. Hiring managers know this. Instead of trusting written claims, they prefer visible proof of real skills and work.

What is a “Proof of Work” portfolio for Gen Z students in degree college?

A Proof of Work portfolio shows what Gen Z students in degree college have actually built, not just what they claim. This can include dashboards, blogs, business experiments, financial reports, or real-world case studies shared publicly

What is the hidden job market for Gen Z students in degree college?

The hidden job market includes roles that are filled before being posted online. Gen Z students in degree college who share insights, learning, and opinions publicly often attract recruiters directly—without applying.

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